BEYOND DENIM - BRAND EXTENSION
We align technical insight with disciplined execution to provide measurable gains across operational, financial, and strategic domains.
A group project exploring the extension of 1083, a French denim brand, into a new product category: non-alcoholic gin. Rooted in local craftsmanship and responsible values, the concept connects the brand’s denim heritage with a distinctive gin collection, creating a new visual universe around the idea of shared experiences.
We align technical insight with disciplined execution to provide measurable gains across operational, financial, and strategic domains.
Academic group project
Developed collaboratively as part of my studies.
Brand strategy, concept development and visual identity.
MARQUE:
D532 est une extension de marque de 1083
La D532 la départementale de l’usine
INGRÉDIENTS DU GIN D532
Eau naturellement pétillante (Rozana - Auvergne)
Arome : Les deux Marmottes
GIN FUSELÉ : Infusion "Retour de Soirée"
- romarin, menthe et
citron vert
GIN AJUSTÉ : Infusion "Peace Mémé"
- feuilles de cassis et de la
lavande
GIN ÉVASÉ : Infusion "7ème ciel"
- poivre-gingembre rehaussé de
citron
